I'm Shelby Dennis, your freelance beauty copywriter.
I'm a master hairstylist who's spent the past 10 years working in the beauty industry while writing marketing pieces. Now, I help businesses create marketing and SEO content that cuts through the noise.
I provide engaging SEO content and copy for businesses in
the beauty and wellness industries, such as…
You wouldn’t be alone in thinking content and copy are one and the same. Allow me to dispel this common myth…
Content marketing is
a strategy-based method of content creation and distribution. Unlike
traditional ads that try to close a sale, content marketing pieces should build
trust in your business and add value to your customers’ lives.
Many of
today’s marketing experts agree: traditional ad campaigns don’t yield
results like they used to. To earn your customer’s business in these modern
times, you have to prove you’re dedicated to improving their day-to-day life.
At the same time, you need each piece of content to leave a
lasting impression. While you aren’t trying to close a sale on the spot, your
content should always sow the seeds of a future purchase.
That’s where I come in. As a freelance beauty writer and
beauty expert, I’m intimately familiar with the problems your customers are
having. What exactly do I bring to the table? Well, I’ll provide you with a
plethora of content ideas your customers will love.
The best part? I’m a seasoned pro. You won’t have to
micromanage me while I write your…
Plus, I’ll start every job I do for you by providing ideas and advice. Don’t have a blog? Not sure what kind of videos to make? Never tried a content marketing campaign before? That’s the “beauty” of working with me… I’ve got your best interests at heart.
Copywriting is based on promotional materials and advertisements, both
for your website and physical publications.
The biggest distinction is that copywriting's #1 goal is securing
your reader’s response to your CTA (Call To Action).
With content marketing,
you may include what’s called a “soft” CTA… inviting them to visit other platforms
where you have an online presence, or welcoming them to explore your website
further.
But with content, that response is just an added bonus. The
real goal is to build a relationship with each potential customer until they
feel comfortable enough to make a purchase.
Copywriting cuts to the chase. Every copy project includes a
CTA, and the copy should be laser-focused on convincing your reader to answer
your CTA.
That action can span the entire spectrum of the buying
funnel, like…
The caveat? It’s not as simple as putting a big red button
on every ad you publish. Writing compelling, engaging, and irresistible copy requires
a deep understanding of both your target audience and your product.
And most people don’t have time to study English and psychology
on top of their daily responsibilities.
This is exactly why I specialize in both copywriting and
content marketing!
My past and current clients reap the benefits of working
with a focused, engaged freelance beauty copywriter. If you've ever thought your business
could stand to gain from:
Then you can schedule a no-strings-attached FREE "Connecting with Your Ideal Customer Strategy Session" to learn more about my services. Start the process via the Contact Me page.
I will easily and happily converse with your existing
customers and prospects.
I break down the scientific mumbo-jumbo, the technical
cosmetic jargon, and what I affectionately call "the language of
cosmetolog-ese" into plain, approachable English for all of your customers
and prospects.
How is this possible? Because my cosmetologist and beauty expertise
mean I’ve sold to your ideal customer for over a decade:
My experience with your "ideal customer" means I
know exactly how to create compelling, engaging copy which makes your ideal
prospects into your real-life customers.
Personally, I've never spoken with a business that wouldn't
want a steadier stream of both new and repeat customers...
What about you?
I tend to think of myself as simply a freelance beauty writer. But what that means changes-- on any given day, I may be working as a freelance writer, a freelancing
coach, a remote/WFH small business consultant... the list gets ever longer!
As a professional writer, I include SEO with all of my
projects. I'll never charge you extra for SEO nor will I try to
"upsell" you on SEO... it's all part of the package!
Publishing engaging, compelling content without any SEO consideration
is like trying to apply makeup without doing any skincare prep first… It’s a waste of time
and effort, plus it takes longer than if you’d just done your prep work!
As a coach and consultant, I always meet you where you are and establish a clear path towards where you want to be. Why bother growing your hair out long when what you really want is a pixie cut, right?
Things like this are exactly what I’m here for. I’ll always help you work smarter,
not harder (which happened to be one of the JPMS slogans while I was in beauty school!).
So, why not get in touch with me today to chat about how I can help you do that?
I'm happy to talk about your
immediate needs, your specific goals, or any other ideas you have!
Or, you can learn a little more about who I am and how I got here.
I also update my blog whenever I have a spare moment to jot down some thoughts.
Lastly, I also suggest perusing these reviews from happy business owners and professionals who were once in your shoes (I mean, who doesn't love warm fuzzies, right?)
Thanks for reading & I look forward to talking with you,
Shelby Dennis
Your Freelance Beauty Copywriter
From an employee photoshoot at an Aveda salon in the greater Seattle area. I'm so thrilled to have gone from being on my feet 50 hours a week doing hair to being a freelance beauty copywriter.